Big Bear Lake, California Local business, Jeff’s Famous Jerky already had quietly sold over one million bags of their award-winning beef and bacon jerky when a viral, humorous video review of their products drew lots of attention from nearly two million viewers.
It all started in June, 2018 when a local customer alerted CEO, Jeff Richards regarding a popular YouTube posting, titled, Irish People Try American Jerky. “One of our customers watched the review and thought, as many people did, that the brand they were trying was not representative of REAL American jerky, including his favorite brand, Jeff’s Famous Jerky.” He asked Richards to send a bag of each of his favorites to them in Ireland with a note explaining their oversight. He did. A few weeks later, the popular YouTube Try Channel created another humorous review, titled. Irish People Try REAL American Jerky, that was entirely a review of Jeff’s Famous Jerky.
UPDATE: As of February, 2021 the viral exposure is approaching three million views and it is still growing.
Jeff’s Famous CEO, Jeff Richards, says, “the exposure has been tremendous, and we are very grateful for the new customers and opportunities that have resulted. The act of kindness from our customer who brought this to our attention and facilitated the result has blown us away with gratitude.”
You can view the viral video here:
The Jeff’s Famous® brand is a nationally registered trademark, and Jeff’s Famous Jerky is privately owned by Jeff’s Famous Foods, Inc. Their jerky can be found online for purchase through their website: www.JeffsFamousJerky.com and through a variety of distribution channels including retail stores throughout the USA and Guam.
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